ELECTION 2010: Holograms, graphics, and gimmicks galore

21st-century technology on air and at large

ELECTION 2010: Holograms, graphics, and gimmicks galore Well, we did it! Despite the last-minute glitches, the strong opposition, and the inevitable birth pains, Philippine elections have finally stepped into a new age. However, that's not the only thing that took a monumental step up as TV coverage of the national polls also did a complete 180. The 2 biggest networks in the country, ABS-CBN and GMA-7, have literally raised the bar when it comes to overall presentation by using new, never-before-seen special effects on Philippine TV.

Holy holograms*! First seen on CNN during the 2008 US presidential elections, GMA-7 claims to be the first local channel to make full use of holograms. They contracted the services of Vizrt (the same guys who made CNN's) to pull off the gimmick. ABS-CBN, on the other hand, also had their own holographic technology, although they used it more for graphics rather than reporters on the field.  The war of war rooms GMA even had a revolving platform for the news anchors while ABS-CBN boasted a humongous touch-screen TV where they showed tweets and status updates from their followers online.  Enticing imagery The 3D images we saw yesterday (and are still seeing now) are more animated and have more depth than the usual, albeit still far from the ones seen on CNN and BBC. Other networks ABS-CBN and GMA-7, however, aren't the only 2 channels that covered the elections. We have to give credit to the other networks that upped their game. Net25, in particular, broadcast their coverage in HD (ISDB-T channel 49), a feat that neither of the big 2 undertook. NBN4 used a gigantic LED billboard as backdrop, and TV5 remodeled their broadcast center by plastering the background with numerous LCD TVs. Good sign As far as we're concerned, these high-tech advances prove that given the chance, the country's best can stand toe-to-toe with the best of the world. Of course, we have to stress that despite the flashy imagery, the heart and soul of news coverage is still the content! *They're not technically holograms. They're augmented-reality projections. Check out the article - complete with videos - here.